Every month I chat with my friends at Superstition Springs Chrysler Jeep Dodge Ram in Mesa. You already know former basketball player Alvin Heggs of Hook ‘Em Horns fame is the owner and I brag about him all the time. So this month I make my inquiry to Sales Manager Kevin to see about the car of the month.
Kevin’s responses generally run the gamut of, “The Pacifica,” “The 200,” and various Jeeps. Verbose he is not. He’s into deals on cars and that’s about it. At least with me. And then came this response a couple of days ago.
“Hi! The Mighty Ram 1500 pickup. America’s Longest-Lasting Pickups. Guts, glory, RAM!” This my friends, is an enormous amount of words for Kevin. So I delve into what’s up with the Ram. Is there a reason for excitement?
Well, I guess so. Seems the Ram 1500 for 2017 is now featuring the Night Hauler. What is that? Basically a night edition. Making the usual workhorse a badass truck with a bunch of new features and an overhauled image.
How is it a truck gets more badass? Start with sport trim including the black sport group, a sport hood, gloss black grille, blackout headlamps, blackout badges and a semi gloss finish in, you guessed it, black.
Seems the truck world has finally caught on to the idea of the little black dress. It’s much the same—showing off curves, creating allure and making us all look a little more mysterious. What’s hiding under this particular little black dress?
Dual climate control, nine-speaker audio, noticeable horsepower increase, cold air intake, improved fuel economy, heated seats with ten-way power adjustment. Join that with two and four wheel drive, long or short beds and features in regular, quad or crew cab and you’ve got Ram’s answer to the age old question, How do you improve on a pickup?
It’s all the better to woo you with my dear. Have a special boy in mind that needs a new toy? Perhaps you need to amp up your image? Become a queen and meander Big Al’s way. Tell them The Duchess sent you and see how much that price gets slashed. Big Al’s up to the challenge. Check out the online inventory here or give them a call at 480-830-8001.